ABOUT

Built from Passion. Fueled by Purpose.

Gameday Jerky was born from two lifelong passions: sports and beef jerky.

My name is Jeff Master, I'm the founder of Gameday Jerky. I’ve been crafting small-batch jerky since I was a kid—refining recipes, experimenting with flavors, and learning what it takes to make a truly crave-worthy snack. At the same time, I’ve spent years on the sidelines and in the locker room, coaching high school basketball and volunteering as a football coach. I’ve always believed that the lessons athletes learn—grit, discipline, commitment—deserve to be celebrated and supported.

I took my love for sports and serving athletes and became a certified Athlete Agent. I find helping high school and college athletes build their brands, unlock new opportunities through NIL and reach their goal really fun and has become a personal mission of mine. That same mission inspired the creation of Gameday Jerky—an NIL-friendly jerky brand designed specifically to service to sports fans of all ages, fuel athletes and financially support youth sports programs. Whether it's being sold in concession stands, used as a fundraiser, or promoted by student-athletes, Gameday Jerky helps teams raise funds and athletes earn income.

This isn’t just jerky—it’s a platform for athletes. It's fuel for the field. Our moto is every day is game day. Go get it!